Maya, this was an entertaining read! Chuckled a few times, reminding me of this industry while servicing a PIL firm client. LOL, “Hurt in a car? Call William Mattar” ads spillover into Canada.

No matter the country, the personal injury lawyer (PIL) ads are all the same 😊 Ads that hook by addressing pain points. Catchy jingles! The 2-year old birthday party theme underscores the power of marketing.