Hi Kim, it's great for investors:) And free advertising via Remi and her followers—they generate high traffic and hot spots for algos across the world wide web to redirect traffic to Medium.

The higher the traffic, the higher Medium ranks. A plus, yes, as it draws more eyes to the site.

But there are issue for how that traffic (non-paying) affects overall reads and earnings. I've worked with SEO teams for years. There is more to this and it can backfire one day.